Internet Marketing

Local Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet in your local geographical area.

Traditionally, internet marketing was really reserved for national businesses. Recently however there has been a shift towards local businesses being able to use the internet to get their product or service noticed by local searchers.

The goal of internet marketing is to have your website show up at the top of the list on Google when a potential customer of yours types in a “keyword phrase”. At Faster Digital, we don’t just get your website to show up once on the first page of Google. We get your business to show up several times on the first page.

Internet marketing has grown to include pay per click advertising. These are ads (when you do a Google search, they show up on the right hand side of the page) that are written to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.

The future of Internet marketing is still being decided. Sites like Facebook and Twitter could be one answer. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. The most effective types of targeting for these advertising vehicles will be demographic targeting rather than keyword targeting. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!

Faster Digital constantly studies the trends and technology to determine what is out there on the internet that will get our clients seen by local searchers.

Contact Bruce right now to discuss what we can do for your business. Contact Us…